Denim, DJ and Parkour: AEO goes ‘Back To School’ in style!


American Eagle Outfitters brought Hamra St., Beirut to a standstill last week, with a series of eye-catching Parkour performances that saw the Lebanese Parkour team flip, stretch, jump and wow in AEO’s revolutionary Flex Denim and Denim X.

The two-day event for AEO’s ‘Back To School’ collection created a real buzz about AEO’s latest Denim collection, with the Parkour team demonstrating the stretch, retention and durability of Flex Denim and Denim X, while DJ Dabs created a party atmosphere.

The team guided the customers through the store, with their dizzying performances using the store layout as a prop to their backflips.

Visit your nearest AEO store to check out the latest AEO collections and speak to the AEO Denim Experts about the perfect pair of jeans for you. With Flex Denim for guys and Denim X for girls, finding a pair you’ll want to wear all day, every day won’t be hard!