RF group celebrated the opening of Emperor, one of the region’s leading men’s fashion brands, cutting-edge and very first Flagship store in the heart of Beirut’s Downtown district.
The Menswear and Junior Brand, which prides itself on making its customer feel like an urban Emperor, recently unveiled their most recent store concept in the central historic shopping district of Beirut.
“Lebanon has always been the Middle East fashion hub. We believe in Lebanon and this is the reason for which we are investing at this pivotal time. We founded RF Group in May 2017 with the goal of expanding the fashion scene in Lebanon. As an affordable luxury urban-wear brand, Emperor London fills a missing gap by bringing a stylish and edgy urban style to the Lebanese fashion scene. We are inaugurating Emperor London’s first flagship store in Lebanon, in the heart of our capital Beirut hoping to satisfy people who are looking for something unique and different.” Said Mr. Raed Fakhreddine, RF Group’s Owner.
“Beirut is synonymous with fashion and retail with pretty much every international brand having a flag ship store in the city. As part of our global expansion and our long and valued history with the Lebanese clientele it was the right time to open an Emperor Men and Junior Store in this historic and forward thinking city” commented Mr. Haman Golkar, EMPEROR’s Co-Founder.
Emperor has been an expanding business since 2010 becoming a true alternative to the established high-end high-street market. Emperor is based on the principle that its customer is provided with a luxury product made with detail and care, but at an accessible price point.
On this occasion, Mr. Farhan Golkar, EMPEROR’s Co-Founder underscored that: “Our customer is always at the forefront of our design and retail process. What is it that the consumer wants and how can we apply the Emperor aesthetic and retail experience to these needs and wants. The current global retail climate is based on experience and customer value and interaction. With this in mind the new Emperor store in Beirut and our stores across all our other territories, focuses on experience, customer care and product variation.”
The vibrant space offers consumers an integrated shopping experience marked by creativity and luxury, which is at the heart of the EMPEROR brand. Developed with the consumer in mind, the luxury and clean concept of the newly conceived store combines a functional layout with artistic design, thus creating a lavish and contemporary shopping experience.
Additionally, Mr. Babak Golkar EMPEROR’s Co-Founder said: “As a retailer it is important that all parts of the brand’s identity are unified and consistent from the moment the customer walks into the store. What the customer sees, hears and feels must always make him feel like a modern Emperor. Retail is not about just buying a piece of clothing anymore, it’s about being part of a movement, a brand, an idea”.
The new store is the expression of Emperor’s commitment and promise to offer luxury Menswear and Childrenswear at an accessible price point. The boutique style aims to revitalize the shopping experience and adapt to the needs and expectations of the ever-connected consumer.
Carrying both lines; Emperor & Emperor Junior, the new store in Beirut is a steppingstone to the brand’s expansion and business growth into new retail locations regionally and internationally over the next year.
It is worth mentioning that RF group is a fashion retail company established in May 2017 and committed to bringing unique and fashion forward brands to Lebanon and the region.