Launch of the Disney Princess Academy


Girls across the Middle East will be able to learn how to skate, swim and take care of their pets with the launch of the Disney Princess Academy, a new online platform to celebrate the 14th anniversary of the Disney Princess franchise for The Walt Disney Company.

As part of this campaign, and through retail activations, consumers will have the chance to enter a draw that will award three lucky winners and their families with a holiday of a lifetime – an ultimate Royal Experience at Harrods’ Bibbidi Bobbidi Boutique in London!

Commenting on the campaign, Didier Vanneste – Senior Vice President and Country Head, The Walt Disney Company MENA said: “The Princess Academy is an enchanting place where secret talents are unlocked and Disney fans can learn the skill of their favorite Disney princess. Young girls have always looked up to Disney Princesses for inspiration and motivation and through the launch of this interactive platform we hope to be able to make their dreams become a reality. The Disney Princess Academy shows there is much more to being a Disney Princess than you might think and all of these skills are important lessons to share with our young Disney fans.”

“Disney Princess experiences represent quality time for the whole family, and that’s why we are delighted to be offering three lucky winners the chance to win a family holiday of a lifetime through this campaign, in celebration of Disney’s Princess’s 14th anniversary as a franchise for The Walt Disney Company (TWDC)”, added Vanneste.

The platform, which launched on March 1st, will transport girls into a magical world where they will learn to skate like Anna and Elsa, synchronize swim like Ariel, sing like Aurora, entertain friends like Tiana, discover their artistic side with Rapunzel, take care of their pets like Cinderella and design their own outfits like Belle.

The Disney Princess Academy will feature online games as well as eight videos: seven of them hosted by a different Disney Princess teaching a new skill, and the last one combining all princesses together. Every time a level is completed, the participant will receive badge. Once all seven badges are collected, they will graduate from the Disney Princess Academy with a graduation certificate.

The Disney Princess Academy will feature seven Disney Princesses, each one with a unique story that encourages little girls to dream big and enact their very own fairy tales. The Disney Princess Academy will encourage all girls to truly believe in themselves and in others.

To take part in this magical experience and get the chance to be one of the three lucky winners, visit the Disney Princess sections at your closest retailer and find the URL that will guide you to the Disney Princess Academy!