LG Electronics (LG) will launch two of its K Series models, the K10 and K4, in key global markets including the Middle East, Asia and Latin America.

LG’s K Series, which was unveiled at CES 2016, is important to LG because of its mass-tier appeal. The K Series was designed with a premium look and feel and offers advanced camera features; a package offered for a competitive price. The glossy pebble design language of the K10 is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless look. An intricately woven back cover provides optimal grip, preventing the phone from slipping out of users’ hands.

Aimed at a younger audience in Lebanon who enjoy consuming content on their smartphones and actively sharing on social media, the K10 features a 5.3-inch HD In-cell Touch Display, premium-level camera specifications — up to 13MP on the rear and 8MP on the front — with an ample 2,300mAh battery.

The K4 is an entry-level device with best-in-class practicality, featuring a 4.5-inch display, 8GB of memory and LTE connectivity. The smartphone incorporates a sleek design that flows naturally into the bezel for a much more comfortable and secure grip. The K4 offers LG’s uniquely familiar camera UX such as Gesture Shot and Flash for Selfie inherited from its G Series, making it a standout among competitors.

“Affordable mass-tier phones with advanced features are becoming more and more important,” stressed CEO of LG Electronics Levant, Mr. (xxx). “Our newest K Series is designed for our consumers to experience LG’s premium design philosophy and optimized mobile experience across disparate smartphone categories,”

K10 Key Specifications:*
● Display: 5.3-inch HD In-cell Touch
● Chipset:
LTE: 1.2GHz or 1.3GHz Quad-Core / 1.14GHz Octa-Core
3G: 1.3GHz Quad-Core
● Camera:
LTE: Rear 13MP / Front 8MP or 5MP
3G:Rear 8MP / Front 8MP or 5MP
● Camera:
RAM: 2GB / 1.5GB / 1GB
ROM: 16GB / 8GB
● Battery: 2,300mAh
● Operating System: Android 5.1 Lollipop
● Size: 146.6 x 74.8 x 8.8mm
● Network: LTE / 3G
● Colors: White / Indigo / Gold
● Others: 2.5D Arc Glass / Gesture Shot / Tap and Shot / Gesture Interval Shot*

K4 Key Specifications:*
• Display: 4.5-inch FWVGA
• Chipset: 1.0GHz Quad-Core
• Camera: Rear 5MP / Front 2MP
• Memory: 1GB RAM / 8GB ROM
• Battery: 1,940mAh
• Operating System: Android 5.1 Lollipop
• Size: 131.9 x 66.7 x 8.9mm
• Network: LTE
• Colors: White / Indigo
• Others: Gesture Shot / Flash for Selfie

* Specifications/Features may vary depending on the market.