NIVEA Wins Consumers’ Hearts in Lebanon


Beiersdorf MENA is delighted to announce that NIVEA In-Shower Body Lotion has been voted ‘Product of the Year’ at the prestigious Product of the Year 2014 Lebanon Edition awards.

The awards are voted for by consumers in Lebanon and are judged on a range of factors including usage, satisfaction, purchase intent and innovation.

Patrick Hoven, Marketing Director Beiersdorf Middle East & North Africa, said: “We are very proud to have won the Product of the Year Award for NIVEA In-Shower Body Lotion. This is a true testimony that NIVEA is the preferred and most trusted everyday skin care brand. We are committed to providing innovative products that delight consumers and improve their lives. We stand by our values of offering high quality products that deliver what we promise and reliable skin care brand in the region.

NIVEA In Shower Lotion
NIVEA In Shower Lotion

The NIVEA In-Shower Body Lotion is a revolutionary innovation in the Body Lotion category that offers consumers an easy way to moisturize while in the shower. The unique water-activated formula that works like a conditioner, is designed to be used after the shower gel, leaving skin feeling hydrated and silky soft, even after towel drying.

Founded in 1987, the ‘Product of the Year Awards’, recognizes the best new products on the market through an independent process. The products must either demonstrate innovation in design, function, packaging and must have been launched within the last 18 months. A carefully selected committee made up of renowned experts from various fields including industrial, marketing and media, select the range of products which are entered into the categories. A survey is then sent out to a representative sample of consumers who provide detailed feedback and the products with the best comments and most votes from the public are the winners in each category. The awards play a pivotal role in reinforcing the importance of competition among top brands in the Middle East.