One month after the launch of the online store, SIN sarakbi nahas luxury scarf label celebrated the launch of the brand last night at Centrale Restaurant in Beirut. Centrale was also the location for the photoshoot of the first collection GÉO, making it the perfect venue to launch the brand.
The designers Hala Nahas and Amar Sarakbi’s worlds collided in 2004, at the beginning of their careers in Montréal. Their shared passion for modern design brought SIN to life ten years later, naturally combining Hala’s architecture skill set with Amar’s expertise in the business of luxury.
SIN sarakbi nahas aims to infuse true artistic expression into the ultimate fashion accent: the scarf. Individuality is sexy and the SIN scarf adds just that, a unique sense of style to the basics in both his and her wardrobes. Inspired by modern shapes and lineations, SIN scarves feature striking designs and colour contrasts making each piece its own bold statement, while opulent Italian fabrics provide a sinful touch of luxurious decadence. The online store offers complementary shipping and makes it the perfect medium to reach style statement seekers worldwide.
SIN Sarakbi nahas could not have brought their vision to life without the support of a great team. Special thanks to Samer Rawadi (photoshoot photographer), Lidiana Moldovan (female model) and her agency Velvet Model Management, Charbel Chalhoub (male model), Dana Mortada (stylist), Centrale Restaurant, and to Telltale (PR agency).