Tailoring and Preppy : Eden Park unveils its Spring/Summer 2013 women’s collection

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For this new season, the Eden Park woman does not deviate from its style which is apparent season after season. Its strength is the ability to reinvent a sporting style through chic and elegant products.

Inspired from the men’s collection, the ladies collection reaffirms the DNA of the brand with refinement and feminism.

Walking by the sea, the outfits are ideal when relaxing on board of a boat or when dining in the port in a light breeze. Effortlessly chic, these outfits are always elegant and stylish. The collection is based on two lines: Sport Club and Heritage.

The sport club line associates casual and preppy by re-adapting the fabrics and cuts in total harmony with tradition and technicality. The club style is found in the use of stripes, motifs, lettering and numbering on the products to add an allure of casual chic.
Blazers, jackets, trousers and shorts reawaken the tailoring side of the collection.

The collection is also accompanied by the Heritage line where washed floral prints, camouflage print and prints are pushed throughout the products. The muted tones of this line recall a more vintage look emphasized by the use of camouflage prints.

The markings are refined; the bow tie is tone on tone, adding elegance to the collection.

In keeping with its DNA, this collection announces a light and colorful season, the light-weight fabrics and inspiration is mixed with an imposing style.

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