Wild by DSquared, for the truly Wild at heart.


DSquared’s Wild fragrance is for the man who works and plays within the paradigms of modern and urban society. It is for the man with an avant-guard approach to fashion and a passion for speaking his mind.

Inspiration: Call of the wild

Contemporary and self-sufficient, this man works and plays within the paradigms of modern life and urban society. Yet his daily existence is attuned to a faintly audible thrum of rebellion that comes from deep within. Driving him to seek his own liberty, he is drawn to its magnetic pull, taking him to a place where, finally he is free.

“For us fragrance has an emotional connection to who we are, it uncovers a long-held desire or dream, which is why the concept of Wild has such an intrinsic link to us and the ideology of Dsquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind – we are fascinated with this concept especially IN TODAY’S SOCIETY,” Dean and Dan Caten, Dsquared2.

Scent: Wild by heart

Wild is an evolution of Dsquared2 olfactory journey inspired by and founded in the elements of nature. Building on a pathway forged by debut scent He Wood and follow up Potion, Wild is a new fragrance chapter for Dsquared2 that explores man’s desires and his connection to the natural and urban world that surrounds him. Wild materializes Dsquared2 passion for the avant-guard and unorthodox approach to fashion.

Bottle: Wild spirit

Elegantly shaped with soft lines that gently curve into rounded shoulders, Wild’s clear glass flacon is tall and refined. Finished with a diminutive shiny black cap, the bottle is symbolically harnessed with supple black leather that draws inspiration from stallion bridals, saddles and bandage style straps. This bold design element, conceived by Dean and Dan Caten, underscores the contrast of the untamed concept of the scent that is captured within.

Packing: Wild Elegance

Complementing the sophistication flacon, the packing transmits a subdued elegance. Textured pale gray card in the outer box is printed with shiny black bold lettering.

The fragrance: Wild Passion

An overwhelming perfume that announces a free and wild soul.

Unexpected Ride

Suddenly the air is filled with the aromatic freshness of Santolina with evocative and vibrant tones of Resin.

Riding Free

Distinctive and intense notes of Opoponax, mixed with modern ambery accents of Neolabdanum, express virility, strength and force.

Free Your Passion

The sensuality of Vegetal Amber expresses a sillage full of character. Combined with primitive and deep notes of Humus this fragrance exudes the discovery of the unexpected.

Unexpected Ride
Resin Accord

Riding Free

Free Your Passion
Vegetal Amber
Humus Accord

Olfactive Family: Woody Aromatic
Nose: Daphné Bugey – Annick Menardo