Agent Provocateur launced its stunning AW16 campaign, fronted by the Australian model, actress and musician Abbey Lee Kershaw as its incandescent modern muse. The campaign also celebrates the 20th birthday of the British lingerie retailer.

The Agent Provocateur AW16 was shot by renowned fashion photographer Mario Sorrenti who wanted to highlight the needs, lifestyle, work, rest, and playtime of the modern woman.


The Agent Provocateur AW16 campaign includes a series of simple yet sultry black and white images featuring Abbey Lee Kershaw as Sorrenti’s “modern muse.” The campaign was styled by George Cortina and sees the model showcasing a range of pieces from AP’s Autumn/Winter 2016 collection like French knicker, a fishnet bra, a stretch lace Audrey set and a Deziree corset and outfit made from rubberised French Chantilly.