Burberry revealed on Monday the new face of its advertising campaign, Romeo Beckham, the 10 year old son of legendary English footballer David Beckham and singer Victoria Beckham.
Romeo Beckham has made his modelling debut in the new Burberry campaign. He stars alongside Burberry favourites Edie Campbell and Cara Delevingne in a new but somehow typical Burberry ad.
“This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family,” said Christopher Bailey, chief creative officer at Burberry. “We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection.”
Shot by Mario Testino, the campaign features a mixture of Burberry Prorsum, Burberry London and Burberry Brit clothing – with a focus on the brand’s iconic trench and heritage outerwear. Further imagery and digital content will be rolled out throughout the season.
Victoria and David Beckham have three sons – Brooklyn, 13; Romeo, 10; and Cruz, seven – as well as daughter Harper, who was born in July 2011.