Huawei Debuts New nova Series of Smartphones at IFA 2016

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At IFA 2016, Huawei Consumer Business Group debuted the Huawei nova and Huawei nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers.

The new nova series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. Huawei also announced new color options for the awarding-winning Huawei P9 smartphone.

Available beginning in October and priced competitively at €399 and €429 in Prestige Gold, Mystic Silver and Titanium Grey, the Huawei nova and Huawei nova plus are just the beginning of an exciting new series designed to defy expectations. The series delivers brilliant usability features combined with stunning looks, powerful performance and fantastic camera which continues Huawei’s commitment to innovation and design.

“Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,” said Richard Yu, CEO of Huawei Consumer Business Group. “Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei nova and Huawei nova plus devices are the perfect fit for a generation that lives their life on a smartphone.”

At an exclusive launch event held at the Velodrom in Berlin, world-renowned fashion blogger Xenia praised the nova’s high-end design features and fantastic camera, calling the device a “must-have” for her fast-paced, camera-ready lifestyle.

With its Huawei nova series, Huawei continues to defy expectations following its successful smartphones launches earlier this year, including the powerful Mate 8 and Huawei P9 which redefined the standard in smartphone photography.