Aerie takes a bold stance this Spring 2014 by announcing the launch of its “aerie Real” campaign, featuring models of all sizes in unretouched photos.
The models show the latest collection of Aerie intimates and apparel while demonstrating that being real and natural is truly attractive, and individual differences contribute to a woman’s unique identity and beauty.
The “aerie Real” movement is an important benchmark in the evolution of the brand, which has always celebrated its customers’ unique spirit and optimism. By challenging supermodel standards, Aerie is poised to spark a conversation with consumers about the true meaning of beauty.
The purpose of “aerie Real” is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them. Aerie wants to help empower young women to be confident in themselves and their bodies.
In an industry that promotes an unrealistic fantasy about women’s bodies, this campaign celebrates the power and beauty of real women through spreading the message that being real is truly attractive.