The Spot Mall, the Center of Commercial Networks, initiated to rejoin a proud and a loving mother to her expat child on mother’s day. March 20, started as an ordinary day to Mrs. Renée Zouein, and later transformed in to an applauded event, bursting with tears of joy and gratification, through witnessing the realization of a mother’s dream in encountering her emigrant son, in the heart of The Spot Mall, the commercial center in Saida.
Many immigrants participated in the competition organized by The Spot Mall that consisted on taking a Velfie in their foreign country, and posting it on social media platforms while attached with #Shta2tellikMom. A qualified jury picked the most creative movie and realized the mother’s dream in celebrating her day embraced by her son. The Spot Mall offered instant prizes to every mom, that her son used #SHTA2TELLIKMOM on social media. Right after its launch that was held in P.F.Chang’s restaurant in Achrafieh, in the presence of media representatives, the movies of the campaign circulated the social media all over the foreign countries.
On this occasion, Mrs. Tracy Abou Mrad, head of the Marketing department at B.A. United Holding, expressed,” We associated every painful tear from miserable mothers on mother’s day, to a breath of hope and a smile of happiness. #SHTA2TELLIKMOM campaign united mothers and their sons, and was supported by celebrities and public figures on social media, which exposed our compassion for every mother and her son.”
The Spot Mall initiative aims to spread the joy and serenity, in addition to work hard on bringing the sons from their foreign countries to celebrate mother’s day with their beloved moms. #SHTA2TELLIKMOM registered high numbers in terms of social media, and engraved an unforgettable moment for every mother and her expat son.