The Aïshti experience at Beirut City Center

Experience Aïzone at Beirut City Centre

Following the fashion and shopping scene in Lebanon, one cannot but keep an eye on Aïshti’s latest move as Lebanon’s number one luxury retailer!

Aïshti has unveiled four boutiques in Lebanon’s newest shopping emporium: Beirut City Center in Hazmieh. The four new stores include Aïzone, Diesel, Brooks Brothers and True Religion.

Although True Religion and Brooks Brothers have long been available at Aïzone stores, this marks the two American brands’ first ever stand-alone stores in Lebanon. The True Religion stores covers 140 square meters, while the Brooks Brothers store measures 140 square meters, and both carry the entire collections for men and women.

The 170-square-meter Diesel store is the second such boutique in Lebanon – the first one was opened by Aïshti in 2005 and is located in Downtown Beirut. The boutique offers men’s and women’s fashions, including the famed jeans styles that have become synonymous with the Diesel brand.

Experience Aïzone at Beirut City Centre
Experience Aïzone at Beirut City Centre

The dynamic new Aïzone store (also Belle Beirut’s team favorite) was designed by Italian architect Marco Constanzi, who’s responsible for the casual, easy feel of all Aïzone boutiques. Covering 400 square meters, this newest Aïzone space carries the famed brands that have come to be associated with the Aïzone name, including Dsquared, Iceberg, Marc by Marc Jacobs, Seven For All Mankind, Citizens of Humanity, Camper, New Balance, Napapijri and many more.

For more updates, visit Aïshti’s blog “” and keep an eye on Belle Beirut Fashion Section!