Victoria’s Secret stores opened its long awaited first branch in Lebanon on March 20th, 2014 at ABC Ashrafieh. BelleBeirut tells you all there is to know about the products, the store and the legendary brand.
On March 20th, ABC Ashrafieh was overcrowded with Lebanese and foreign customers eager to discover Victoria’s Sectret’s first stores in Lebanon… and they were not disappointed!
VS Products and services
The amazing store features a wide assortment of the brand’s signature bras, panties and sleepwear. Bras are merchandised by style making intimates shopping easier.
The Bra Salon features the beautiful and feminine lingerie collections that Victoria’s Secret (VS) is known for.
The full line of popular prestige fragrances such as Victoria’s Secret Bombshell, Dream Angels Heavenly and Victoria’s Secret Angel are all available along with VS Fantasies body care & PINK beauty products.
The store also features Victoria’s Secret PINK–a collegiate-inspired collection of flirty and colorful bras, panties and loungewear targeting university-aged women.
Highly trained Bra Specialists are available to help customers find their perfect fit and each uniquely designed fitting room will have a call button for assistance.
VS Lebanon Store Design
The store design takes glamour and sophistication to a whole new level. The facade takes a modern approach with an eye-catching pink storefront while the interior takes a cue from residential design in both feel and scale including over-sized custom chandeliers and lingerie-inspired detailing.
The front of the store is dark and dramatic with a gallery of timeless black and white Supermodel imagery while the rear of the store transforms into a bright, playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.
The store also offers an intimate and glamorous fitting experience – including seating areas with custom VS-branded furniture, flocked pink and velvet finishes and signature fragrance testers, some even located in the fitting rooms.