From Dubai to Beirut and Riyadh, the Middle East is no longer just consuming global beauty trends; it is creating them. A new generation of Arab beauty brands is combining high-performance formulas with regional identity, offering products that compete with some of the biggest names in the industry.
Whether you’re looking for luxurious skincare, statement lipsticks, or innovative fragrances, these are some of the Arab beauty brands worth discovering in 2026.
MAAKE Beauty (United Arab Emirates)
Born in Dubai, MAAKE Beauty has quickly positioned itself as an accessible luxury beauty house. Inspired by the founder’s late mother, the brand combines makeup, skincare (known as Dermacare) and fragrance under the philosophy that beauty should reflect presence, confidence, and care rather than simply appearance.
Standout products include the Skin to Skin Foundation, Kissproof Liquid Matte lipsticks, Caviar skincare collection, and the brand’s debut fragrances.
Ideal for: Luxury beauty lovers looking for elegant everyday products with a personal story.
Huda Beauty (United Arab Emirates)
Founded by Huda Kattan, Huda Beauty has become one of the Middle East’s biggest global success stories. Known for highly pigmented eyeshadow palettes, long-lasting foundations, and viral beauty launches, the brand has built an international following while remaining proudly rooted in Dubai.
Ideal for: Glam makeup and full-coverage looks.
Kayali Fragrances (United Arab Emirates)
Created by Mona Kattan, Kayali has helped introduce Middle Eastern fragrance traditions to a global audience. Layering perfumes has become one of the brand’s signatures, allowing customers to create personalized scents.
Popular fragrances include Vanilla 28 and Yum Pistachio Gelato.
Ideal for: Fragrance enthusiasts who enjoy rich, long-lasting scents.
Shiffa Beauty (United Arab Emirates)
Founded by dermatologist Dr. Lamees Hamdan, Shiffa Beauty blends science with traditional Middle Eastern ingredients. The brand focuses on premium skincare using natural botanical extracts and clinically inspired formulations.
Ideal for: Luxury skincare routines.
Asteri Beauty (Saudi Arabia)
One of Saudi Arabia’s fastest-growing beauty brands, Asteri develops products specifically formulated for hot climates and long wear. Its philosophy centers on makeup that performs under real Middle Eastern conditions.
Ideal for: Heat-resistant makeup.
Antati (Lebanon)
Founded by Toufic Braidi (aka Toufiluk – yes, we know) in Lebanon, Antati has built a reputation for combining high-quality makeup with a modern aesthetic inspired by the region. The brand focuses on wearable products designed for everyday beauty while maintaining professional performance. Its growing presence across the Middle East reflects increasing demand for homegrown beauty brands that celebrate local creativity and craftsmanship.
Ideal for: Beauty lovers looking to support Lebanese brands with a contemporary approach to makeup.
The Bottom Line
Arab beauty brands are becoming serious global competitors. From internationally recognized names like Huda Beauty to emerging luxury houses like MAAKE Beauty, the region is producing brands that combine innovation, storytelling, and premium performance.
For beauty lovers looking to discover something new, these are the names worth watching in 2026.
