OLX, the leading online cars platform in Lebanon, has reviewed user trends, preferences and activities during Ramadan 2018.
Results show that visitor traffic during Ramadan peaked between 9-11 pm after Iftar and 2-3 am around Suhoor time, compared to 1-2 pm throughout the rest of the year. The lowest activity was recorded around 7 pm (Iftar time).
The most searched terms in the Cars section were Mercedes, BMW, ATV, CRV, Toyota, X5, Honda, Kia, Bus (Van), and Camaro, reflecting a variety of users’ needs and tastes in Lebanon.
During the first ten days of Ramadan, OLX Lebanon Cars section also recorded:
• Over 16,000 cars were listed for sale
• An average of 112,000 daily active users
• More than 180,000 messages exchanged through the Instant chat feature. The peak period for using the chat feature was between 8 and 11 pm, which means that people start purchasing and browsing after they break their fast.
• Each user spent an average of 14 minutes per visit browsing Cars on the platform
