Ten years ago, she was a woman with a burning ambition. She had a #1 album, #1 movie, and #1 fragrance. Today, she remains one of the hottest talents of our time.A reigning diva, her star power commands legions of devoted followers. She is on top of the charts. All over the media. All over the world. She’s glowing hotter than ever.
The Fragrance
Her skin, her presence, her sensuality. She glows. Glowing by JLo is a Floral Woody Amber that embodies the aura of Jennifer in her most flawless form: modern, sexy, wet skin. Inspired by her favorite candle, the fragrance opens with a sophisticated blend of florals and citrus fruits that reflect Jennifer’s bright persona, then a luxurious drydown of deep musk, vanilla, and sandalwood leave a trace of her signature sexiness.
TOP: Bergamot, Mandarin, Cypress
MID: Orange Flower, Muguet des Bois, Cassia Flower
DRY: Sandalwood, Amber Sultan, Vanilla, Vetiver, Patchouli, Cashmere Musk
The Bottle and the packaging:
New illuminating fragrance bottle…
A simple cylindrical shape with deep-cut vertical glass facets, the Glowing by JLo bottle was inspired by the beauty and the lines of Baccarat crystal. The crystal lines create the perfect backdrop for an innovative dance of reflective lights: When the atomizer is pressed, the bottle beautifully illuminates for 15 seconds.
The Glowing by JLo carton is a shiny silver box with hits of a nude wash of color on all sides. The blind debossing pattern of the new JLo logo brings texture to the carton and an image of the illuminated bottle appears on the back panel. The Glowing by JLo logo is stamped in a deep purple.
The Advertising
Shot to express Jennifer in her purest form – confident, bare, and glowing inside and out – she is feminine, sophisticated, and beautiful.
Starring: Jennifer Lopez
Photographer: Solve Sundsbo
Creative Director: Olivier Van Doorne
Hair Stylist: Lorenzo Martin
Make Up Artist: Mary Phillips
Stylists: Rob Zangardi & Mariel Haenn
Bottle Designer: Jennifer Lopez in collaboration with Jon Dinapoli, Coty Prestige
Perfumer: Calice Becker & Caroline Sabas, Givaudan
The Collection
Eau de Parfum
2.5 oz / 75 ml
1.7 oz / 50 ml
Product is available at Debenhams and Vavavoom.
For more information, please contact:
Sonia Abdul Baki Communication Executive
Office Euro RSCG Corporate Communications M.E, Knowledge Village, Al Sufouh 2 Street, Choueiri Building, P.O.Box 21448, Dubai, UAE
Email: Sonia.abdulbaki@eurorscgme.com
Web: www.eurorscgme.com
Tel +971 4 455.6000
