L.I.P.S. Management held “The Pink Party” at The Dome at the Hilton Beirut Habtoor Grand Hotel in collaboration with The Lebanese Breast Cancer Foundation (LBCF) and in the presence of media professionals, sponsors, partners, designers, key figures, members of AUBMC and the Diplomatic Corps to launch the third season of Designers & Brands while raising awareness and funds for the LBCF which has so far supported and assisted more than 900 breast cancer patients.
Breast cancer survivor and L.I.P.S. Management team member, Maria Farah hosted the Pink Party and it witnessed a new form of collaborating “Fashion with a Cause” by walking for Breast Cancer Awareness. Twenty influencers walked a fashion show for twenty designers. Each designer donated one dress, which was revealed on the runway of the Pink Party, and will remain on display, to be sold for the LBCF, throughout the following three days of Designers and Brands (October 15 till 17, 2018).
The party began with a 30m red carpet hosted by Reine Sabty who greeted and interviewed the guests.
The designers who participated for this cause were Basil Soda, Rani Zakhem, Dany Atrache, La Bourjoisie, Mireille Dagher, Jean Fares, Choueiter, Reem Kachmar, Joelle Behlok, Hass Idriss, Dana Malaeb, Aboud Jammal, Jad Soda, Nazem Orra, Zeina Zoghzoghy, Zobaida Akkari, Bernard Jabbour, Mlle Paola, Sixties by Leila D. Buhamdan and Roni Helou.
The Influencers who walked for the cause were Liliana Nova, Zeina Makki, Dalida Khalil, Rosaritta Tawil, Cynthia Samuel, Michele El Khoury, Rahaf Abdallah, Roula Bahnam, Carol Hannoun, Rim Katerji, Nathalie Nasrallah, Lama Daoud, Adriana Bou Zeid, Paola El Sitt, Ghinwa Mahmoud, Zeina Zoghzoghy, Rasha Khawly, Sandy Farah Hakim, Christel Stephan, and Mirva Kadi all of whom were taken care of by Zeina Fadlallah – Professional Makeup Artist and Schwarzkopf Professional Hair Styling.
Guests were encouraged to donate to the LBCF donation box as well, where their names entered a draw for various gifts provided by our generous sponsors: Benefit Cosmetics, Cortefiel, HIMO, Kallas, Ehden Country Club, Dana Malaeb, Zeina Fadlallah, Timber Concept Store, Spoonfeed and House of Daje.
We would also like to thank our sponsors who contributed to the success of the party: Aubrilam (our main partner), Jaguar by Saad & Trad, First National Bank, Casino Du Liban, Konsol, Abdel Sater Group, Sane Cosmetics, Diffa Hostesses, Giscardo Mannequins, Smartbags, Grand Cinemas, Dr. Pascal Karma Akl, The Famous Grouse and Sip Smith Gin for agent Vincenti, Muse, Black Orchid, AlArabia Fashion Days and Beirut Golden Awards.
CEO of L.I.P.S. Management, Mr. Johnny Fadlallah, assured the guests, “You will continue to witness our quality fashion events season after season, becoming more innovative, collaborative and distinctive. All of which is a continuation of the award winning “La Mode A Beyrouth” event.”
Beirut will witness for the third time an event unlike any other, in the third season of Designers & Brands. This event will vary in terms of the number of designers and brands participating, as well as many surprises that will be taking place over these three days.
The Designers & Brands fashion shows will be held from 15 to 17 October 2018 in the Emirates Ballroom of the Hilton Beirut Habtoor Grand Hotel. There will be a Showroom space open to the public (free of charge) where guests can shop from numerous designers and brands, donate their hair for the LBCF with the “Share Your Hair” initiative with Schwarzkopf, and meet all our sponsors, from 4:30pm until 10:00pm.
