EIDEAL, the leader in professional hair tools and solutions, introduced the latest innovation from Davines: OI Soufflé, a revolutionary product designed to enhance the beauty of fine and medium hair. This luxurious addition to the award-winning OI line promises weightless body, unparalleled shine, and silky softness, all while protecting hair from heat up to 230°C.
A Game-Changer for Fine and Medium Hair
OI Soufflé is a must-have for anyone seeking to boost their haircare routine. Its innovative liquid-to-foam formula provides lightweight volume and radiance while offering powerful protection against heat and environmental stressors.
Key ingredients include:
Roucou Oil: Packed with carotenoids and antioxidants to shield hair from damage.
Chicory Root Extract: Enhances softness and silkiness, making detangling effortless.
Vegetable-Based Amino Acids: A plant-based keratin alternative that restores shine and strength.
This hero product delivers 2.3x more shine compared to OI Shampoo alone, offering lightweight volume and vibrancy to fine and medium hair types.
In-Salon Treatments Tailored to Your Hair
To celebrate the launch, Davines presents two new in-salon treatments:
Weightless Luster for Fine Hair: Combines OI Liquid Luster and OI Soufflé for amplified shine and body.
Smooth Shine for Medium Frizzy Hair: Features OI Conditioner and OI Soufflé blended with OI Oil to tame frizz and boost radiance.
Each treatment is paired with a sensorial experience, including pampering with OI Hand Balm.
Bring Salon Magic Home
Recreate your salon-fresh look by incorporating OI Soufflé into your routine. For fine hair, wash with OI Shampoo and apply OI Soufflé to towel-dried hair. For thicker, frizz-prone locks, start with OI All In One Milk before styling with OI Soufflé.
Sustainability at the Core
As a certified B Corp, Davines upholds sustainable beauty. Using natural-origin ingredients developed in their Scientific Garden, Davines minimizes environmental impact through eco-design principles and reforestation projects. The company remains committed to achieving Net Zero emissions by 2050.
