Burberry has recently announced via Instagram that it has a brand new logo. The design keeps the same colors, but you’ll have to take a second glance to really see the Burberry in it all. Oh, and there’s a new letter involved too.
The new identity of Burberry is here, and it’s more modern than ever. The brand new logo features an orange-red “T” in the middle of a “B.” The print repeats, so that you’re left with one, big abstract logo.
That’s not all, either. The actual Burberry name is getting a brand new look too. While the original logo was written in serif font, the new one is written is sans serif, making it look a whole lot more modern.
According to the Riccardo Tisci’s Instagram post, the logo was created by Peter Saville. The graphic designer and British art director is no stranger to high end brands. As PopSugar points out, Saville recently worked for Calvin Klein under Raf Simons.
