Lebanese artisanal brand Orient 499 unveiled its Fall/Winter 2024 collection, a stunning tribute to the art of craftsmanship and the cultural richness of the region. This collection reflects the brand’s deep passion for authenticity, creativity, and handicrafts, celebrating the beauty of diversity through each carefully designed piece.
The FW24 collection curates inspiration from across the region, weaving together stories, textures, and traditions to create garments that are as unique as they are timeless. Blending ancestral techniques with modern elegance, each piece is a testament to Orient 499’s ethos – honoring heritage while embracing innovation.
Among the collection’s highlights are garments that embody the spirit of individuality and exceptional craftsmanship. The Fajer Dress, with its intricate bead embroidery, transforms meticulous stitches into delicate patterns, elevating the piece to a wearable work of art. The Nour Dress pairs luxurious silk georgette with forest-inspired embroidery, sophisticated beadwork, and playful patterns, creating a design that exudes timeless elegance with a modern twist. The Sharifa Dress stands as a one-of-a-kind creation, made from handwoven silk and adorned with bold patchwork patterns, finished with a striking belt that enhances its silhouette.
Orient 499’s dedication to innovation is evident in the FW24 collection, which incorporates new design elements while honoring traditional techniques. This season introduces the reimagined Tarek embroidery, a treasured ancestral art form that has been thoughtfully preserved and updated for contemporary wear. By blending heritage and modernity, the brand continues to craft garments that are both practical and timeless.
“This collection is our love letter to the Middle East,” says Frank Luca, co-founder at Orient 499. “Each piece embodies the soul of Orient 499 — a brand that thrives on authenticity and the celebration of artisanal excellence. Our mission is to honor the past while crafting garments that resonate with modern elegance.”
The Fall/Winter 2024 collection is now available at Orient 499’s boutique in Al Serkal Avenue.
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